
FReQUENTLY ASKED QUESTIONS
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The American Royal is building a state-of-the-art, 1,000,000 square foot food and agriculture, education, and events campus in Kansas City, Kansas. This will be the first facility the organization owns and operates in its 125+ year history.
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This project supports the Royal’s mission: To be the nation’s leader for food and agriculture education, events, and engagement.
The new space will:Expand programming from 14 weeks to year-round
Provide immersive, interactive ag experiences for people of all ages
Offer high-tech education tools and integrated learning across the entire site
Become a national epicenter for agriculture innovation, celebration, and community
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The American Royal is actively cultivating its network of neighbors. We aim to be a magnet for hospitality, retail, and ag-industry partners. With and stakeholders, we’re creating a food and ag destination that draws visitors from across the country and globe.
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At the core of this project is a deeply intentional, purpose-driven design for food, entertainment, and agriculture events. The campus was shaped through an experiential design process, incorporating:
Feedback from hundreds of interviews, focus groups, and customer walkthroughs
Research trips to peer facilities across the U.S. and Canada
Four core values: Leadership, Teamwork, Customer Experience, and Continuous Improvement
Every detail from parking to programming was designed with a focus on the guest experience and realizing long-term value.
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The 200+ acre campus is located at the intersection of State Avenue and 118th Street, just northwest of the Kansas Speedway.
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Site work began in March 2023, and construction is actively underway. Timelines will continue to evolve based on scope, resources, and partner collaboration.
🛠️ Stay tuned here for the latest updates!