“The American Royal is on the rise. I believe in the future of agriculture because it is the future of us.”
- Lindsey Patterson Smith
THE HOME FOR FOOD AND AGRICULTURE
Never before have consumers been more connected to their food and never before have consumers been more disconnected from agriculture. This cultural transformation allows the American Royal to extend it’s 124-year legacy to be the premier, state-of-the-art food and agriculture showcase for discovery, learning and engagement.
But it’s not just about educational programs and competitive events, this revitalization is about creating a worldwide conversation, changing hearts and minds, and calling for action.
AN EDUCATIONAL ADVENTURE
Food brings people together - it’s a part of every life-changing moment for people around the globe. But it all has a story, and that story is changing every second. The American Royal will become that storyteller. Visitors will find an immersive, interactive and unique state-of-the-art learning experience that will ignite discovery and excitement around every corner of our one million square foot educational campus.
AN EVENTS DESTINATION
With the ability to deliver programing 365 days of the year, the American Royal will be the place to create unique experiences and lifelong memories for all generations. This purpose-built home will enable growth of existing American Royal events and our flexible, customizable floor space gives us the ability to host a variety of other event types ranging from rodeos to concerts, business conventions to sporting events, and much more.