RIGHT PLACE, RIGHT TIME, RIGHT ORGANIZATION
The American Royal has reached a pivotal moment: the opportunity to transform a historic Kansas City tradition into a year-round, national food and agriculture destination.
Food and agriculture are essential to every single person. Yet many consumers have never been more disconnected from the people, processes, and innovations behind the food they eat.
The American Royal is uniquely positioned to help bridge that gap.
Founded in 1899 as the National Hereford Show in the Kansas City Stockyards, the American Royal has grown into a nationally recognized platform for food and agriculture education, events, and engagement. Its programs reach students, exhibitors, competitors, families, industry partners, and visitors from across the country and around the world.
But the opportunity ahead requires a home built for the future.
The new American Royal will create a place where agriculture is celebrated, future leaders are inspired, consumers build trust in the food system, and industry leaders gather to address the challenges and opportunities shaping the future of food and agriculture.
This is more than a relocation. It is a chance to build a forward-leaning industry partner, a national event destination, and an educational experience unlike any other.
Why now?
The agriculture industry continues to evolve in response to shifting consumer expectations, emerging technologies, labor needs, environmental pressures, global food demand, and the need for stronger public understanding of how food is produced.
The American Royal’s current facilities limit the organization’s ability to grow programming, enhance the visitor experience, attract new events, and serve as the year-round platform agriculture needs.
The new American Royal changes that.
What your support makes possible…
Your investment helps the American Royal:
Deliver agricultural discovery, learning, and engagement.
Inspire and develop talent for food and agriculture.
Lead and influence food and agriculture as a trusted convener.
Produce high-quality agricultural events and experiences.
Build the nation’s premier agriculture event, entertainment, and engagement campus.
Strengthen the organization for long-term sustainability and impact.
“As a trusted voice and respected resource of education and information, the American Royal is the right organization at the right time. We just need the right place. The new American Royal will be that place.” – Mariner Kemper, UMB
