The new American Royal is a transformative opportunity aimed at establishing the nation’s Epicenter of Agriculture in Kansas City, Kansas.

This relocation provided an opportunity to not only build a facility that meets the growing needs of today’s American Royal, but to serve as a forward leaning partner to support the food and agriculture industry.

The Research Triangle. Silicon Valley. Wall Street. Everyone knows where they are and what happens there. The campus that will grow around the American Royal will be an industry hub of food and agriculture leaders, associations, technology, and entrepreneurs. Together it will be an innovative campus and critical partner in the world’s most essential industry.

The innovative campus together with the American Royal events and Learning & Engagement Center will propel agricultural learning, innovation, and advancement year-round.

The campus will attract:

  • Livestock and agriculture association headquarters

  • Entrepreneur and technology incubators and accelerators

  • Laboratories and research entities

  • University presence

  • Themed hotels and retail with conference capabilities

  • Animal health and genetic enterprises

  • Industry think tanks

  • Retail and restaurants

The American Royal is at the intersection of agriculture and innovation.

Design note – if there is space to visually show this in a different way – could pull some of the statistics/ag information from the “Perfect Location” setting – and/or additional notes below.

  • 31 land-grant universities within a day’s drive (600 miles)

  • 500 miles from the states producing more than 50% of U.S. agriculture

  • Center of the Animal Health Corridor

  • Agriculture deep dive:

    • Kansas:

      • $88 billion KS agriculture economic impact

      • Supports 13% of Kansas’s entire workforce – 260,582 jobs

    • Missouri:

      • $93.7 billion MO agriculture economic impact

      • Employs nearly 460,000 people across the state

    • United States

      • Agriculture and related sectors contribute approximately $1.5 trillion of the U.S. GDP (2022)

      • U.S. households spend 12.9% of their expenditures on food

      • 22.1 million jobs are in the industry, representing 10% of U.S. employment