WHO IS THE AMERICAN ROYAL?

Mission

Our mission is to be the Nation’s leader for food and agriculture education, events and engagement.

Vision

Our vision is a world where food and agriculture are celebrated, and all generations are committed to its future.

Purpose

We exist to champion food and agriculture.

Guiding Principles

We Believe In

  • Agrarian Values

  • Inspiring Leaders

  • The Impact of Agriculture

  • Personal Growth through Competition

  • Fun and Celebration

We Are

  • Food and Agriculture Leaders

  • A Catalyst for Innovation

  • A Trusted Resource

  • Conveners and Collaborators

  • A Valued Partner

Strategic Objectives

  • Produce High-Quality Agricultural Events and Experiences

  • Deliver Agricultural Discovery, Learning and Engagement

  • Inspire and Develop Talent for Food and Agriculture

  • Build the Nation’s Premier Agriculture Event, Entertainment and Engagement Campus

  • Lead and Influence Food and Agriculture- Be a High-Performance Organization